매스티지 가방 브랜드의 아이덴티티 디자인 분석에 관한 연구 - 웹사이트와 모바일 애플리케이션 중심으로-

초록

The purpose of this study is to analyze the web brand identity design of masstige bag brand according to the rat ional consumption of consumers and the change of the on e media age. The research method is to develop web site and mobile application among masstige bag brands and an alyze the design elements of web brand identity by selecting communication brands and present strategies for using web brand. As a result, web brand identity design elements of masst ige bag brand consisted of visual elements and informatio n transfer elements. Web brand identity design used prod uct oriented colors and images more consistently than brands managed by consistent brand identity design. The key factors of delivering the brand identity are the location of the logo, the color, the font, the position of the navigation, and the image are important factors. In order for the brand to deliver consistent brand inform ation to consumers, it is important to expose the same design elements in both the website and the mobile application. Web brand needs to design a menu and a layout that can recognize the web brand identity consistently from the web site and the mobile application. It is necessary to follow up the visual and auditory elements suitable for one person 's media according to the characteristics of the web brand media. This study is expected to be a guide for designers who want to apply web brand identity to web site and mobile application design, and researchers who need to analyze design element and structur

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