Voice AI Agent의 수용에 지각된 의인화가 미치는 영향 - 성별 및 연령 비교를 중심으로 -

초록

As AI technologies mature, human-centered approach to Voice AI Services is becoming more important. However, understanding of user’s socio-emotional aspect is still insufficient. In this study, we investigate how perceived anthropomorphism, usefulness, and ease of use influence on the acceptance of Voice AI Agent. And we investigate how these factors differently influence on acceptance according to gender and age. An online survey was conducted with 620 adults. As a result, not only perceived usefulness and ease of use, but perceived anthropomorphism also affected positively on acceptance of Voice AI Agent. Moreover, these factors differently influenced acceptance according to gender and age. In particular, perceived anthropomorphism had a relatively higher influence on acceptance of the Voice AI Agent when the user is male and at higher age. We expect that these findings can be referred to improve UX design and differentiate Voice AI services.

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