개인 동기성향의 차이가 스마트폰 의료서비스 사용의도에 미치는 영향에 대한 구조관계 연구

초록

This paper attempts to analyze how the psychological factors would have an effect onthe user’s intention to make use of the mobile care via smart-phone, identifying the rela-tionships among individual motivation propensity that consists of prevention propensity andpromotion propensity, perceived usefulness and ease of use, perceived cost, behavioral useattitude and use intention based on technology acceptance model, and verifying themempirically through the structural equation modeling. The findings are as the followings. First, prevention motivation propensity affects positively on usefulness of smart-phone formobile care service, but there are no significant indications that it affects on the ease ofuse and perceived cost. Second, promotion propensity affects positively on perceived easeof use and perceived cost of smart-phone for mobile care service, but there is no significantindication that it affects on perceived usefulness. Third, perceived usefulness and ease ofuse, and perceived cost affects positively on the use attitude. In sum, this paper confirms that the prevention propensity and promotion propensity mightbe used as antecedent variables for developing new smart-phone services of mobile care.

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