도시 공공 공간 내 가로 공간의 디지털 미디어 활용 현황분석에 관한 연구

초록

Today, the people' improved life quality, the increased demand on a city's publicness, the changes in recognizing a public space, and the expansion of digital technology and mobile devices have drastically changed our lives. However, applying the digital medial technology to the roadside space of domestic public spaces is still insufficient, so this study purposes to make effectively used of digital media in roadside space to propose a solution for efficient utilization of digital media in a roadside space through the review on domestic status of digital media utilization in such places. The research scope is 6 road spaces utilizing digital media since 2009. This study set the analysis frame by drawing out digital media's technological, morphological, and content factors through the literature data and previous studies, and drew some graphs universally summarizing the outcomes gotten from the case analysis. For the technological factor, most cases tend to apply non-material materials like the light or the sound to a physical space with utilizing transparent, light-weight materials. For the morphological factor, the digital media's design is insufficient in considering a road-surrounding landscape. The content factor lacks in considering the interaction aspect, the area's PR effect aspect and the publicness aspect. In the last analysis, utilization of digital medial in a road space should closely analyze the corresponding area's features, the space's characteristics, and focus on communicating with the public. Besides, it needs to integrate contents for people from all walks of life to easily approach and use with the digital media technology.

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