전통공예와의 융합디자인을 통한 현대문화상품개발 사례분석

초록

Korea's craft that has dual structure in circular crafts and arts crafts is declined 'functionality' that is one of the big characteristics in crafts, thereby being in a situation of being fallen supply and popularity. This study examined characteristics of the modern cultural product design that was developed with being converged with traditional crafts in order to vitalize traditional crafts that are being gradually alienated. As this is a plan for the cultural product pattern that makes modern design collaborate with traditional crafts, it is what expected the enhancement in usability and productivity caused by satisfying consumers' needs and applying the standardized design. This study analyzed a case of cultural products with the application of traditional crafts, thereby having elicited a point that the characteristics in ‘traditional aesthetics,’ ‘natural material,’ and ‘traditional function’ of traditional crafts are being collaborated with being united with design elements called ‘modern symbol’, ‘practically new material,’ and ‘contents·story.’ Also, in the aspect of the methodological activation in cultural products with the application of traditional crafts, there was emphasis on the necessity of mechanization and semi-automation in the production process in order to allow the crafts of being made mostly with handwork to be commercialized more popularly. Handwork that is the main production method in the currently traditional crafts industry can increase the value of scarcity and the value of high quality, but has difficulty in quantity production, consistent production, and economic improvement. Accordingly, the country will need to initiatively support in order to make it available for the application of experimental design and the attempt of mechanization by considering the present situation of the traditional crafts industry that is manufactured, sold, and distributed focusing on small scale at an individual atelier. This is expected to be likely able to contribute to having quality as the truly cultural powerhouse by arranging the given conditions available for enjoying rich culture qualitatively.

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