관광안내체계 구축지원 사업의 효과 분석: 여행객의 여행만족도, 재방문, 타인추천의도에 미치는 영향

초록

This study was accomplished to find that government business for tourism information system had essentially effect. The contents of government business for tourism information system were consisted of management of translation office, digital storytelling, support for tourism information system, manufacture of standard information guide map, and research for tourism information system. The effect of government policy was evaluated with using the satisfaction of traveler, the intention of revisit, and intention to recommendation. The statistical technique for the study method was the difference-in-difference that measured data from a treatment group and a control group from two or more different time periods, from before and after a "treatment" by differentiating the annually invested budget. The characteristics of regions and the number of tourism company were controlled to evaluate the pure effect of invested budget for government business. The result of study showed that the investment of one hundred million to establish the tourism information system increased travel satisfaction by 0.017 points, intention of revisit by 0.025 points, recommendation intention by 0.025 points. This means that the 10% increase of policy business budget can increase travel satisfaction by 0.11%, intention of revisit by 0.16%, recommendation intention by 0.16%. This study has the implication in verifying how much invested budget for tourism information system can increase the satisfaction of travelers, intention of revisit, and recommendation intention.

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