직무 재창조가 객관적․주관적 직무 성과에 미치는 영향: 밀레니얼 세대와 기성세대 영업 관리자 간 집단 비교를 중심으로

초록

The purpose of this study was to investigate the effect of job crafting on objective and subjective job performance of sales managers based on the job crafting theory and to analyze the difference between millennial and old generation. This study surveyed sales managers of A insurance company and collected 198 responses (121 millennial managers and 77 old generation managers). As the objective job performance of the sales managers, the sales target achievement rate of the branch was utilized, and the structural equation modelling and multi-group analysis were conducted. The result of structural equation modelling showed that task and cognitive crafting were positively related to subjective job performance. The result of the multi-group analysis showed that there was a difference between millennial and old generation in the effect of relational crafting on subjective job performance. Based on the results, this study discussed the theoretical and practical implications from the HRD perspective on the relationship between job crafting and job performance, and the differences between millennial and old generation.

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