의료기관 공유가치 창출(CSV)의 실행 방안에 관한 연구

초록

In this paper, CSV presented by Porter and Kramer (2011) was approached as one of the strategic CSR promotion methods and suggested CSV through innovation of value chain of medical institutions. In addition, by using the diamond model of Michael Porter (1990), we derived a CSV core strategy to pursue both competitive advantage and social value creation in the market, and proposed a CSV execution process that can be applied to medical institutions based on this core strategy. This strategic approach to CSV adoption will also present the value chain innovation of medical institutions and the possibility of new business models. The purpose of this study is to provide new implications of management strategy to medical institution managers who are not recognized as an essential element of management strategy because existing CSR activities do not directly affect management performance and it is difficult to measure performance.

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