주․야 경관에 따른 진정성과 관광만족의 차이분석 -고궁관광을 중심으로-

초록

As the tourism activity of tourists increases at nighttime, the importance of experience is rising in the night scenery of cultural heritage buildings. Due to the economic and cultural importance of the tourism phenomenon that experiences the night scenery focusing on the spatial background of cultural heritage sites, many domestic and international scholars are paying attention to research subjects related to night view in various fields. However, there is a lack of research on night scenery in the field of tourism. The purpose of this study is to analyze the difference of causality between authenticity and tourism satisfaction with tourists who viewed day and night scenery of cultural heritage site. The subject of this study is Deoksugung Palace located in Seoul, Korea. Deoksu Palace is open all the time at night, and this place is expected to be the best place to analyze the difference of day scenery and night scenery in cultural heritage. First, both sub-dimensions of authenticity positively influenced tourism satisfaction, Objective authenticity has a more significant effect than existential authenticity. Second, the results of analyses show that there is moderating effect on authenticity and tourism satisfaction according to the experience of day scenery and night scenery. In other words, this implies that objective authenticity in the experience of day scenery and night scenery shows the influence difference in tourism satisfaction. This study is to contribute to the sustainability of cultural heritage tourism related to night scenery while suggesting academic and practical implications. It can be meaningful to quantitatively validate the relationship between authenticity and tourism satisfaction about landscape experience that has been mainly approached qualitatively in other fields. The purpose of this study is to investigate the causal relationship between objective authenticity and tourism satisfaction in the cultural tourism of day and night. This emphasizes the importance of night scenery and provides an opportunity to utilize it as a major element of tourism marketing.

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