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Smart Consumers in Market 4.0 : the Role of Need for Cognition in consumer choice Behavior
- 제목
- Smart Consumers in Market 4.0 : the Role of Need for Cognition in consumer choice Behavior
- 저자
- 김보영
- 발행일
- 2018-06-15
- 학회명
- Higashi Ichijokan Special Marketing Seminar Series
- 개최지
- Kyoto University, Higashi Ichijokan