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Effect of social status signaling in an organic restaurant setting
有机餐厅背景下社会地位信号的影响
- Hong, EunPyo;
- Ahn, Jiseon
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7초록
这项研究检验了该消费者行为的变化是否是由有机餐厅的体验引起，并通过信号理论来解释这种影响。实证数据是通过有机餐厅的客户收集并使用偏最小二乘结构方程模型 进行了验证。结果表明，当有机餐厅可以显示社会地位时，顾客可能会对该餐厅产生关联感和并留下积极的印象。除此而外，认同和评价也会影响客户的再访意图。仅仅是能显示社会地位的话并不足以引起客户的积极行为。客户对于服务供应商的信任所产生的部分调节作用也被证实。
키워드
COVID-19; organic restaurant service; social status signaling; identification; evaluation; patronized behavior; WILLINGNESS-TO-PAY; PURCHASE INTENTION; FOOD-CONSUMPTION; MODERATING ROLE; CONSUMER-BEHAVIOR; PLANNED BEHAVIOR; MECHANICAL TURK; SELF-IDENTITY; QUALITY; TRUST
- 제목
- Effect of social status signaling in an organic restaurant setting
- 제목 (타언어)
- 有机餐厅背景下社会地位信号的影响
- 저자
- Hong, EunPyo; Ahn, Jiseon
- 발행일
- 2024-01
- 유형
- Article; Early Access
- 권
- 44
- 호
- 1-2
- 페이지
- 63 ~ 82