한국성인의 선호색이 스트레스 반응과 충동성에 미치는 영향

초록

The purpose of this study was to identify the relationship between color preference, stress response, and impulsivity. In this study, we enrolled 605 adults aged 20 to 60 years who were users of the 'Galaxy' brand smartphone. The data were analyzed using regression and cluster analyses with the SPSS 24.0 software. We obtained the following results: First, those who preferred the color red showed a higher stress response compared to those who preferred green. Also, those who preferred red, orange, or yellow colors showed higher impulsivity compared to those who preferred white, gray, or black. Second, we discovered three clusters of color preference, namely, the warm color preference group, the cool color preference group, and the achromatic color preference group. Third, each cluster displayed significant differences in stress response and impulsivity.

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