럭셔리 크루즈의 인지평가 요인들이 탑승객의 기억과 스토리텔링 형성에 끼치는 영향력 분석에 관한 연구

초록

The purpose of this study is to firstly hypothesize and test that four dimensions of cognitive appraisal emotion, appetitive goal congruence, certainty, novelty, and agency amplify the vividness of tourists’ memory based on CAT in luxury cruise tourism. Second, it is hypothesized to test the vividnedss of memory and the process of storytelling about luxury cruise tourism by causality. In order to empirically analyze the proposed model, we contacted an online panel data company in the United States, and surveyed 300 cruise passengers by e-mail questionnaire. The collected questionnaires were analyzed using SPSS Statistics 21.0 statistics program and AMOS program. The results of the analysis were as follows: First, the appetitive goal congruence and certainty among the four dimensions of cognitive appraisal emotion in luxury cruise tourism play a positive role in keeping tourists’ memories vivid. In contrast, novelty and agency did not have a positive effect on memory vividness. Second, the causal relationship between the memory vividness of cruise tourism and the storytelling of tourists showed significant results. Based on the above results, this research presents theorectical and practical implications and future research.

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