여행사의 전략적 인적자원관리가 직무참여에 미치는 영향: 디지털 트랜스포메이션 전략

초록

Digital Transformation (DT) is accelerating as the travel industry is affected by COVID-19. This process has caused a problem of a lack of adequate response personnel. However, organizations with the right people and strategies for the digital environment can survive in this environment. This suggests a need for more effective strategic human resource management (SHRM), but the current discussion is insufficient. Therefore, this study examines the effect of travel agencies' SHRM on work engagement from the viewpoint of DT strategy. A survey was conducted from March 3 to 30, 2022, and 251 valid samples were obtained. The analysis found that among the elements of SHRM, empowerment, employment security, and performance appraisal positively affected work engagement. However, training was found to have no significant effect. These results indicate the importance of SHRM provided by travel agencies to employees in DT. It suggests that three-dimensional human resource management should be implemented considering the rapidly digitizing situation since work engagement is a problem due to the lack of adequate response personnel from the DT in a pandemic. Organizations and managers should increase their work engagement by giving appropriate rights and responsibilities to employees. In addition, awareness of employment security should be instilled, and extra efforts should be made for fair performance evaluation. The results of this study are expected to provide a human resource management strategy for the travel industry undergoing DT.

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