환경 친화적인 호텔 객실 속성에 관한 연구 :고객인식을 중심으로

초록

Scholars in futurism names an environmental pollution as one of four risky factors that mankind faces. In order for domestic hotel corporations, which are on a rapid growth, to cope with an environmental issue, it is necessary to have a change of a corporate perception on environment. To acquire a superiority in competition and make a sustainable growth in a global environmental era, it is necessary to set up the management focusing on environment which plans to actively sets up and practice the relevant strategy. In addition, hotel corporations in our country should find out the change in corporate environment and the change in environmental awareness by consumers and provide the consumers with the relevant marketing strategy and environment-friendly hotel service. The purpose of this study was to analyze the factor in environment-friendly hotel`s guest room service causes inconvenience to users. This study also examined the difference in terms of the factor according to a demographical characteristic. The significance of this study lies in the fact that it can provide a management or marketer with a suggestion regarding a guest room service management and customer management of an environment-friendly hotel by the way of finding out a difference in inconvenience regarding a nature of environment-friendly hotel`s guest room service and a difference pursuant to a demographical characteristic. Scholars in futurism names an environmental pollution as one of four risky factors that mankind faces. In order for domestic hotel corporations, which are on a rapid growth, to cope with an environmental issue, it is necessary to have a change of a corporate perception on environment. To acquire a superiority in competition and make a sustainable growth in a global environmental era, it is necessary to set up the management focusing on environment which plans to actively sets up and practice the relevant strategy. In addition, hotel corporations in our country should find out the change in corporate environment and the change in environmental awareness by consumers and provide the consumers with the relevant marketing strategy and environment-friendly hotel service. The purpose of this study was to analyze the factor in environment-friendly hotel`s guest room service causes inconvenience to users. This study also examined the difference in terms of the factor according to a demographical characteristic. The significance of this study lies in the fact that it can provide a management or marketer with a suggestion regarding a guest room service management and customer management of an environment-friendly hotel by the way of finding out a difference in inconvenience regarding a nature of environment-friendly hotel`s guest room service and a difference pursuant to a demographical characteristic.

키워드