빅카인즈를 활용한 리터러시 트렌드 분석: 1995년부터 2024년까지 키워드를 중심으로

초록

Literacy is expanding beyond traditional basic reading and writing skills to encompass the capacity to critically understand and use information and media messages and to communicate responsibly in digital environments where users function not only as passive recipients but also as active producers and interpreters of information. In particular, the normalization of platform-based communication and the diffusion of AI-based technologies, including generative AI, foreground the question of “what to trust and how to share,” accelerating both the social importance of literacy and the social reconfiguration of the concept itself. These developments are also reflected in news coverage, where the meaning of literacy shifts in tandem with changing socio-historical contexts. Using the Korea Press Foundation’s BIG KINDS news database, this study analyzes domestic news data spanning 30 years (1995–2024), beginning with the year in which the term “literacy” first appeared in news reporting, to examine the contexts and topics in which the keyword “literacy” has been used in the press. The findings indicate that literacy initially emerged in connection with competencies such as using digital devices in the early informatization era, and later expanded alongside the diffusion of smartphones and social networking services, the rise of fake news, and the advent of artificial intelligence, increasingly intersecting with education, media, technology, and social participation and drawing broader public attention. More recently, the emergence of AI-enabled deepfakes and scam-related content that is difficult to distinguish from authentic information suggests that literacy now functions as a key element not only for decoding information but also for ensuring trustworthy communication and protecting users.

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