e스포츠 팬들의 지역연고제 수용에 영향을 미치는 요인과 전략적 대응방안: 거주 지역, 스포츠 경험, e스포츠 가치관을 중심으로

초록

This study aims to analyze eSports fans’ support or opposition to the introduction of a Local franchise system and identify the factors influencing their stance. Specifically, it examines how fans’ place of residence, sports experience (e.g., the existence of a preferred sports team), and eSports values affect their views on the system. To achieve this, an online survey was conducted among members of eSports and sports communities, collecting 452 responses. After excluding incomplete or unreliable responses, 437 valid responses were used for analysis. The data were analyzed using SPSS version 29.0 through frequency analysis, reliability analysis, cross-tabulation, and binary logistic regression analysis. The findings revealed that fans’ support or opposition to the regional franchise system significantly varied based on their place of residence. Additionally, sports experience was found to influence their opinions, and among various esports values, social values had a notable impact on their stance. This study identifies eSports fans’ opinions based on their experiences and serves as a foundational reference for future research and practical discussions.

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