미국 문화기관의 디지털 거버넌스: 메트로폴리탄미술관의 ‘유니버설’ 뮤지엄 전략과 실천 사례를 중심으로

초록

This study investigates how digital governance in U.S. cultural policy facilitates cultural accessibility, publicness, and multicultural inclusion through a case study of the Metropolitan Museum of Art (The Met). It draws on a threefold methodology: literature review to establish a theoretical framework, policy and institutional document analysis to examine legal and structural contexts, and in-depth interviews with two key digital strategy practitioners at The Met. Findings indicate that The Met has developed primary digital strategies—including website and app redesign (2016), a digital department (2019), and open data with AI-based content curation (since 2017)—to embody its role as a “universal museum.” These initiatives align with federal digital policy and New York’s multicultural environment to enhance access and inclusivity. The study suggests that digital governance functions as a structural mechanism reshaping cultural participation, identity, and accountability. It calls for further comparative research to expand understanding of digital governance in diverse cultural contexts.

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