지속가능한 공급사슬관리에서 고객의 인지가 구매의도에 미치는 영향에 관한 연구

초록

Sustainable Supply Chain Management(SSCM) is becoming increasingly important due to the need to secure the competitive advantage, to meet customer’s request to expand CSR activities throughout the supply chain management and to respond to the government regulation and pressure from non-governmental organizations. The purpose of this study is to analyze the relationship between customer’s perception of a product’s sustainable supply chain management and purchase intention through mediating effect of self-brand connection and trust. A smartphone was selected for empirical analysis, and the structural equation statistical method was conducted. As a result, customer’s perception of a product’s sustainable supply chain management positively influences purchase intention, and self - brand connection and trust work as mediating variables. This study is meaningful in confirming the mediating effect of self-brand connection and trust in analyzing the relationship between customer’s perception of a product’s sustainable supply chain management and purchase intention. The positive effect of sustainable supply chain management on customer's purchase intention is verified. In the practical work, this study can be used as a foundation to design and improve sustainable supply chain management activities and develop communication strategies for effective customer's perception of them.

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