MRO·사무용품 프랜차이즈 본사와 가맹점 간의 관계가 가맹점 만족도와 경영성과에 미치는 영향

초록

Although MRO-office supplies franchise industry has seen immense progress, there exists various conflicts and problems caused as a result of mismanagement, excessive competition, lack of distribution infrastructure, poor communication, and opinion differences. In this study, a survey was conducted on leading domestic MRO-office supply franchisees to find ways to resolve conflicts through an empirical analysis. This study has a crucial aim and purpose in establishing and analyzing the relevant factors that may affect the relationship between MRO-office supplies franchisor and franchisees. . Accordingly, we examined how the communication and conflicts between franchisor and franchisees affect solidarity of the parties through this empirical verification and evaluated how these affect satisfaction and management performance according to the solidarity of the parties. The results of this empirical study reveal that prior researches of most franchise industries were performed on dining and service franchise industries, but this study served as an opportunity to expand the spectrum of franchise industries. In addition, this study hopes to be a new foundation to enable future development of successful relationships in the MRO-office supplies franchise industries.

키워드