기업의 사회적 책임활동에 대한 조직원들의 평가가 조직신뢰, 업무만족, 조직몰입과 업무환경품질에 미치는 영향

초록

In this study, we suggested how CSR activities were evaluated by employees and through their evaluation, how trust, job satisfaction, organizational commitment and quality of work life were influenced based on the analysis of K Life Insurance company case study. We also wanted to see how employees' moral identity and corporate image moderated the relationship between the evaluation of employees about CSR activities and their trust. In doing so, we wanted to suggest what important points we should consider to provide effective CSR activities influencing positive effects on employees, . The results of the empirical analysis are as follows : First, the evaluation of fit and authenticity about CSR activities has a positive effect on trust. Second, trust has a positive influence on job satisfaction, organizational commitment, and quality of work life. Third, moral identity and corporate image of employees provide partial moderating effect on the relationship between the evaluation of CSR activities and trust. As a result, we suggest that If employees feel CSR activities have fit and authenticity, they can have positive effects on trust, job satisfaction, organizational commitment, and quality of work life.

키워드