선수의 해외이적에 따른 구단과의 갈등 상황에서 나타나는 팬의 정서적 발현에 관한 연구

초록

The purpose of this study was to analyze the emotional characteristics of Koreans revealed through comments on onlinearticles about the conflicts over overseas transfer of athletes between them and their teams. The target data was comments on87 articles reporting the rising conflicts posted on the web portal 'NAVER.' In addition, a total of 522 comments were analyzedafter selecting the top 6 comments that received the most number of 'I agree.' The findings are as follows. First, the emotionsof Koreans represented in the conflicts over the overseas transfer were 'anti-business sentiment' towards the sponsoringcompanies of the sports teams. Second, another emotion was 'paternalism.' Third, the final emotion was distrust towards sportsorganizations. Furthermore, the distrust spread to the associations of other sports. Thus, the analysis of online comments onthe conflicts over the overseas transfer of athletes and their teams led to three categories. It indicated that the emotionalcharacteristics of the Korean society could be seen in the conflicts of the sports industry.

키워드