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Sports Consumers’ Response to CSR Activities : The Role of Cause Fit, Temporal Frame, and Perceived Consistency
- 제목
- Sports Consumers’ Response to CSR Activities : The Role of Cause Fit, Temporal Frame, and Perceived Consistency
- 저자
- 이승애
- 발행일
- 2019-11-06
- 학회명
- 2019 Sports Marketing Association Annual Conference
- 개최지
- Chicago