빅데이터를 활용한 항저우아시안게임의 여론동향 분석

초록

The purpose of this study was to investigate the overall public opinion of the 19th Hangzhou Asian Games by analyzing unstructured text data from social media. These social media sources included news, blogs, forums, knowledge communities, and bulletin boards. To achieve this research objective, we used the big data processing solution TextoM to collect keywords related to the Hangzhou Asian Games from internet portals such as Naver, Daum, and Google. The data collection periods included before, during, and after the event (August 23, 2023, to October 9, 2023). We employed text mining, semantic network analysis, and CONCOR analysis methods to examine the relationships and clusters among the main keywords associated with the Hangzhou Asian Games. The analysis results showed that before the opening of the Hangzhou Asian Games, public interest was focused on themes such as the opening ceremony, popular sports in Korea, the athletes' village, soccer, matches, and international relations. During the event, the focus shifted to themes like the closing ceremony, match information, Korea-Japan matches, baseball games, and Chinese medals. After the event, public interest was mainly concentrated on the Hangzhou Asian Games, domestic interest, popular athletes, and medalists. These results provide deep insights into public opinion and perception of the Hangzhou Asian Games. In conclusion, It has significantly influenced on the beauty and artistry of the opening and closing ceremonies by the integration of Chinese culture and digital technology, the popularity of sports in Hangzhou Asian Games based on athletic performance, and the cultural perceptions of Koreans towards Japan. Moving forward, when hosting mega-events, it is essential to promote the enhancement of opening and closing ceremonies through the fusion of digital technology and culture/art of the Fourth Industrial Revolution. Additionally, the activation of sports through improved performance and the reflection of the public's cultural awareness should be effectively implemented.

키워드