방송프로그램 편성규제정책에 대한 접근방법 및 방향성에 관한 연구

초록

As the environment of media surrounding broadcasting changes, the diverse discourses is being formed about justifiability and effectiveness of the regulation policies in relation with broadcasting. The regulation of broadcasting programming as one of content regulations of broadcasting is the same. The regulation of broadcasting programming is connected with the freedom of expression, in other words, freedom of broadcasting in a viewpoint of constitutional law. And the regulation of broadcasting programming is a problem of balancing between public interests pursued by the regulation and freedom of broadcasting of broadcasters. This study starts from questions as follows. Firstly, is it needed to maintain current regulation policy of broadcasting programming under the changes of the environment of broadcasting media symbolized as 'multi-media and multi channel era'?. Secondly, is the idealogical rationale or objective of regulation policy of broadcasting programming still meaningful?There is much criticism about current regulation policy of broadcasting programming focusing justifiability and effectiveness of the regulation policy. Especially these days, under the changes of the environment of broadcasting media symbolized as 'multi-media and multi channel era', these critical challenges are becoming more persuasive. Beginning from these questions, this study presents principles and standards to make new approach and direction about the regulation of broadcasting programming as follows. First, this study reviews the idealogical rationale or objective of regulation policy of broadcasting programming. Second, this study emphasizes new approach and direction about the regulation of broadcasting programming. Third, this study proposes discriminatory programming regulation between broadcasting media and channels according to characteristics of broadcasting media and channels. Fourth, this study presents medium-specific model to justify discriminatory programming regulation between broadcasting media and channels.

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