문화지원활동이 전통시장의 사회적 자본 형성 및 시장경쟁력에 미치는 영향 - 시장상인의 일상적 활동과의 비교적 관점으로

초록

This study analyzes what kind of culture promotion activities(CPA) sponsored by publicassistance influence social capital formation and market competitiveness on the traditionalmarket. For this purpose, The causative factors derived from CPA are awareness transitionactivities(ATA), grassroots expansion activities(GEA), and empowerment activities(EA). Incomparison to CPA, the causative factors derived from routine merchant activities(RMA) areroutine interactions(RI), economic interactions(EI), fellowship activities(FA), and autonomousactivities(AA). Factors of parameter derived from Theoretical study are reliability, participation,network, and sense of community. The influence relationship model designed to denote themarket competitiveness as the resultant factors consists of Economic and quality of life aspects. The study showed that CPA and RMA had a positive impact on social capital formation andmarket competitiveness. But, the results revealed merchant behaviors became to depend on thepublic support when the expert support was decreased, because CPA and RMA had a negativeimpact on social capital formation and market competitiveness. Also, as social capital had apositive influence on quality of life and economic, merchants have recognized that it wasimportant factor to participation, reliability and sense of community to boost the marketcompetitiveness. These findings suggest that the policy of market revitalization need todevelop the relationship among merchants and be focused on the empowerment activities.

키워드