메타버스 게임의 재개념화를 통한 이용과 충족 연구

초록

The metaverse is considered a concept that will bring about great changes throughout our society, and among them, the game field is expected to become more active with the development of Metaverse. Therefore, this study attempted to examine the experiences of Roblox, Minecraft, and Fortnite users known as representative metaverse games. The uses and gratification perspective was used as a basic framework to confirm the motivation of metaverse game users, the difference in motivation for use according to the characteristics of users(gender, age, innovation), and the user response(satisfaction, intention to continue use). According to a nationwide survey of metaverse game users, a total of seven reasons for using metaverse games were extracted, including fantasy, play and rest, social interaction, profit generation, curiosity, self-expression, and autonomy. Among the seven motivations for use, only play, rest, fantasy, and autonomy had a significant influence on satisfaction and intention to continue using. On the other hand, as a result of verifying the mediating role of satisfaction between the motivation for using the metaverse game and the intention to continue using it, it was confirmed that it was statistically significant. This paper is meaningful in that it provides basic data for metaverse-related research in the media industry and presents practical implications useful for establishing strategies for effective metaverse game production and operation.

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