기술준비도 Self-Service Technology의 사용의도에 미치는 영향

초록

In this study, Technology Readiness(TR) concept is adopted as a personal trait influencing on the factors forming the attitude of Self Service Technology(SST) and examined by investigating user`s optimism, innovativeness, discomfort, insecurity about technology. Four factors(usefulness, ease to use, fun and need for interaction with service employee) are accepted as components of the attitude of SST on the basis of literature review. The study results are as follows. First, Technology Readiness has significant effect on factors forming the attitude of SST. Second, Technology Readiness has positive effect on the perceived usefulness, perceived ease of use and fun, but negative effect on the need for interaction with service employee. Third, the factors forming SST have positive effect on the attitude and usage intention of SST. Finally, the drivers of Technology Readiness(optimism, innovativeness) affect the attitude of SST more than the inhibitors(discomfort, insecurity).

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