한국 성인의 선호색에 대한 기초 연구: 성별 및 연령별 차이를 중심으로

초록

This study sought to explore the color preferences of Korean adults. Color preferences change with time, and there was a need to investigate color preferences after the coronavirus 2019 (COVID-19) pandemic. Earlier studies had limitations in terms of subject numbers and their specific age groups, and therefore we conducted the study on a large sample of adults. The subjects included 869 adults between the ages of 20 and 50. A total of 10 chromatic and achromatic colors were presented, and the participants were asked to rank their color preferences. These preferences were analyzed in two ways: (1) the frequency of people who chose the color as their first choice, and (2) the mean of the ranking. As per the results of the analysis, the color selected by most subjects as their first choice was red, but the color with the highest ranking in the mean score was green. Gender differences showed that men preferred red, black, and gray, while women preferred yellow and purple. In addition, as age increased, the subjects preferred green more and had a lower preference for red and yellow. This study made it possible to examine the color preferences of Korean adults at present and identify the differences in color preferences by gender and age.

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