해외안전여행정책에 대한 정책PR, 공중관계성, 정책리터러시, 정책지지의 관계구조 분석

초록

This study aimed at analyzing the structural relations among policy PR, organization-public relationships, policy literacy and policy support toward outbound travel safety policy. The literature review covered the concept of policy PR, organization-public relationships, policy literacy, policy support and accordingly research hypotheses were established for related variables based on the previous researches. The research model was designed based on the extended policy PR model covering the intermediate variable effects. Survey data were collected from the residents in Seoul metropolitan area. The results indicated that policy PR had significant influence fully on organization-public relationships, but partially on policy literacy. In addition, organization-public relationships had significant influence on policy literacy. And both organization-public relationships and policy literacy had significant influence on policy support. In conclusion, this study confirmed that outbound travel safety policy PR has significant influence through organization-public relationships and policy literacy.

키워드