조직 구성원의 혁신성과와 협업패턴에 대한 인지적 편향 분석: 미국 특허 발명자 정보 중심으로

초록

The research on the organizational culture has emphasized the importance of a unique and strong organizational characteristics to propel their innovation activities. Yet, an individual cognitive characteristic and its influence on co-working networks and innovation performance has not been highlighted. Note that the individuals might create their own cognitive bias in the perception of names. This implicit characteristics could be one of the implicit factors which can form a organizational sub-culture. In this regard, the purpose of this study is to investigate the influence of cognitive bias on the innovation activities using the data from the networks of the US patent. We collected 32,874,742 patent inventor database from the US Patent and Trademark Office (USPTO) between 1976 and 2017 and selected the names of the 12 Apostles, which might contain a strong influence of cognitive bias in the western culture. We investigated the cognitive bias of the inventor's name, the network patterns of co-inventors, and the relevance of specific technical achievements by name. As a result, we found that there exists a tendency of the preeminent inventor name in the particular innovation area; we further discussed possible cognitive biases and factors in forming organizational sub-culture.

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