생활체육시설 코칭서비스가 이용자의 재이용 의사에 미치는 영향에 관한 연구

초록

This study analyzed and measured that what the factors which users are satisfied with the coaching services of sports for all guides or leaders of the following, and that how such factors have an effect on the customer's re-enroll intention of coaching service in the sports for all facilities which has formed a great part in the lives of the city people gradually according to value improvement of wellbeing and LOHAS (Lifestyle Of Health And Sustainability). For this, this study did a comparative analysis on the findings of the present studies and this study model. And it drew necessary analysis variables and verified the hypothesis through the analysis variables by the empirical analysis through conducting a survey. This study examined the sports for all facilities targeting the users of these facilities and measured the coaching service focused on the level of satisfaction and the intention to use the sports for all facilities again in the future. It shows that for the users of the sports for all facilities, the satisfaction about the coaching service has a positive effect on the users' intention to use the facilities again and partly has an effect on the coaching ability and the factors of good feeling and service. That is, the analysis shows that understandable explainability, the friendly effort, the factuality, demonstration ability, and kindness are the most important factors in the coaching service of the sports for all facilities. It is expected that if we enforce the coaching service and 10 factors chosen statistically with the main variables and increase the user's intention to use them again, we will run the facilities effectively and the users of them will be satisfied with them too. Thus, this study can be the standard in planning the detailed improving way of coaching service as Omni-directional service through directly contacting with the users of the sports for all facilities and the customer oriented efforts. And it helps the users to seek for value of life such as enjoying leisure time and improving health, etc. by using sports for all facilities as well as public sports facilities and it can enable the users to enjoy the sports for all activities.

키워드