플랫폼 경제의 문제점과 개선방안에 관한 연구: 플랫폼 비즈니스 수익모델 프레임워크를 중심으로

초록

The Purpose of this study is to design a platform business profit model framework, identify problems in the platform economy, and present directions for improvement plans. To this end, the attributes of the platform business were defined through consideration of previous studies, and the profit model framework was designed accordingly. Problems according to the type of profit were derived based on previous literatures that analyzed domestic and foreign platform business cases and interviews with platform industry workers using the framework presented in the study. As a result of the study, it was found that the platform business has distinct characteristics depending on whether the products and services presented to customers are tangible or digital assets, and that the value exchange between platform participants takes a different form depending on whether profits are generated or not. In addition, it was confirmed that the problem of monopoly by winner-take-all, profit distribution and compensation, and platform labor such as mass production of ultra-short-term workers are concentrated in what kind of profit model and type. As a way to improve the platform economy, we looked at the possibility of a protocol economy from the perspective of technology-based resolution, discussions on data sharing, data intellectual property rights, and data taxes from the perspective of institutional improvement, and aspects of the related industries. This study has academic value in that it designed the platform business profit model framework and specifically defined the platform economy's profit type, and it also has practical value in that it presents the need for improvement by specifying the problems of the platform economy through domestic and foreign business cases.

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