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키워드
corporate social responsibility; consumer well-being; economic; legal and ethical activities
- 제목
- The effects of the different types of CSR activities on consumer loyalty and perception of firm
- 저자
- Shim, Hyeon-Sook; Han, Sang Lin
- 발행일
- 2019-07
- 유형
- Proceeding
- 저널명
- Proceedings of 2019 Global Fashion Management Conference
- 페이지
- 192 ~ 194