치유프로그램의 웰니스적 가치가 치유프로그램 만족, 충성도, 주관적 삶의 만족에 미치는 영향 - 숲 치유프로그램 경험자를 대상으로 -

초록

Recently, the interest in health has been increasing over the world, and accordingly wellness tourism is rapidly increasing due to health-seeking tourism activities. Also in Korea, health-seeking tourism activities are drastically increasing, and thereby the Korea Forest Service and local governments are implementing healing programs using forests. This study, targeting the increasing healing tourists, conducted an empirical analysis by adding satisfaction with life to the wellness value, satisfaction, and loyalty in a healing program. Study subjects were 311 participants from the Saneum Healing Forest program managed by the Korea Forest Service. As a result of the analysis, it turned out that the wellness value of healing programs has a higher effect on loyalty through healing program satisfaction than in a direct way. In addition, while wellness value of healing programs was found to have no significant effect on satisfaction with life, it turned out to have a significant effect through healing program satisfaction. These results show that wellness value of healing programs cannot directly influence satisfaction with life but influence it through healing program satisfaction, indicating that healing programs play a great role for healing tourists’ satisfaction with life.

키워드