호텔 종사자가 지각하는 CSR 동기와 진정성이 조직시민행동에 미치는 영향 - CSR 진정성의 매개 역할과 세대의 조절 역할 -

초록

This study aims to examine the impact of hotel employees’ perceived CSR motives and CSR authenticity on organizational citizenship behavior. To achieve the research objective, first, a conceptual model was proposed based on a literature review. Second, the model was empirically analyzed via the structural equation modeling by AMOS using valid data, collected from current 253 employees of 8 deluxe hotels in South Korea. Third, analysis results showed that perceived CSR motives had partial influences on perceived CSR authenticity. CSR authenticity had a positive influence on organizational citizenship behavior. CSR authenticity partially had a mediation effect in the relationship between CSR motives and organizational citizenship behavior. A moderating effect of generational differences was revealed in the relationship between CSR authenticity and organizational citizenship behavior. These findings identified certain interrelationships among variables, and in particular, the importance of both CSR motives and authenticity in terms of hotels’ sustainable management and effective organizational management by confirming their impact to employees’ organizational citizenship behavior. Finally, theoretical contributions and practical implications were discussed.

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