온라인플랫폼 공정거래 규제에 관한 연구 : 알고리즘 담합규제를 중심으로

초록

There are many discussions about whether Collusion by Algorithm can be regulated under the fair trade regulatory framework. However, there is no discussion considering the uniqueness of online platform market structure. With this problem in mind, this paper attempts to analytically identify the regulatory possibility of Collusion by Algorithm linking the market structure specificity of online platforms. As a result of the analysis, depending on the type of Collusion by Algorithm, it was found that even information exchange agreements could not be confirmed. In addition, in the competitive bottleneck market, which is the market structure specificity of the online platform, the competition restriction of Collusion by Algorithm is ambiguous. Thus, it is not easy to judge the competition restriction in reality. This study found that, considering the uniqueness of the market structure of online platforms, Collusion by Algorithm may have different regulatory possibilities and policy considerations in the stages of proof of agreement and competition restriction, depending on the type of Collusion by Algorithm.

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