한국의 장비업계 히든챔피언 “주성엔지니어링”의 성장과 글로벌화 노력

초록

Jusung Engineering Co. (hereafter Jusung) has been one of the top-notch high tech manufacturers in Korea, producing equipments of semiconductors, LCD, and solar cell modules. This study analyzes factors contributable to the rapid growth of Jusung, explains as to how it has strived to overcome challenges it had faced with, and draws strategic implications of its successful global expansion ventures. The admiring achievements of Jusung are summarized as follows. The growth of Jusung, founded in April of 1995, has been driven by the vision and passion for new technology development, possessed by the founder and CEO, Chul-joo Hwang. Around the year of 2000, Jusung's exponential growth bolstered by its savvy engineering capability was deadly threatened by recessions of the semiconductor industry and the severance of its supply relationship with Samsung Electronic Co.. Seeking a strategic alternative, however, Jusung started turing to global market expansions. It also has expanded its product portfolios and customer markets by diversifying into the solar cell modules and lighting business, leveraged on the existing semiconductor and display technologies. Targeting Europe, the world largest solar cell market, as well as USA, China, Japan, Taiwan, and Singapore, Jusung has rapidly grown its manufacturing capacity and productivity through its technological edge and the culture of challenge. This study provides managerial implications to companies that are to deal with turbulent environmental changes and sustainable growth simultaneously.

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