게임이론을 통해 본 채널 간 스포츠이벤트 중계권 획득 경쟁 분석

초록

This study's purpose is analysis of struggle to acquire for sports event broadcasting rights between channels through game theory. To this end, the literature and case studies focused on sports event broadcasting rights dispute cases and Utilizing the game theory models sporting event broadcast rights acquired through the competition between broadcasters analysis between broadcasters broadcasting rights fees due to an excessive obsession with profits and greatly impressed by all broadcasters, regardless of whether acquired broadcasting rights that suffer losses can be found. Cooperative system while maintaining the co­relay to two broadcasters alike benefited zoom in spite of this balance can not be the fact that broadcasters cross broadcasting rights acquired game 'Prisoner's Dilemma' game is similar to the character that we have shows. When a strategic alliance offers the best solution, but it can be proved in broken promises can make a greater profit potential due to the competition between broadcasters will continue. Thus, for violation of obligations that require the preparation of a documented preventive Korea.

키워드