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초록

The purpose of this research is to recognize that there is a difference among individuals’ technology readiness to new technology and to investigate the effects of technology readiness on perceived usefulness, perceived ease of use, and intention to use for targeting smart phone users. The results showed that positive technology readiness (optimism and innovation) weakly affected perceived usefulness and perceived ease of use but did not directly affect intention to use. On the other hand, negative technology readiness, discomfort, and insecurity did not affect perceived usefulness, perceived ease of use, and intention to use. Perceived ease of use positively affected perceived usefulness, and both perceived usefulness and perceived ease of use had a significant effect on intention to use. Thus, people who are positive and innovative about new technology are not affected by intention to use, but if they decide that new technology would be useful and convenient to use, they do intend to use it. Based on the results, this study suggests theoretical and practical implications.

키워드