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Extending Identity: How Brand Commitment Connects Parent Brands to New Categories
- 제목
- Extending Identity: How Brand Commitment Connects Parent Brands to New Categories
- 저자
- 이규혜
- 발행일
- 2025-07-18
- 학회명
- 2025 SFTI-CMU International Conference
- 개최지
- Chiang Mai, Thailand