도시 청년들의 미디어 문화 실천과 확장된 대안 미디어: 서울시 ‘마을미디어’ <노원유쓰캐스트>의 사례

초록

This study explored the cultural practices of community media, fostered by institutional support in the public sphere, following the institutional deepening of democracy and the rapid growth of civil society in South Korea. In particular, we examined how the media practices of community actors expanded the meaning of alternative media from a cultural and policy perspective. To this end, we conducted in-depth interviews with Nowon Youth Cast, a youth community media platform that emerged with Seoul City’s support for community media since 2012. The interviewees, born in the 1980s and 1990s with no prior experience or background in civic movements, local media, or government-affiliated organizations, had been producing media content on local and daily life topics using private media platforms since the early days of their community media activities. The analysis results showed that, first, in the production process of planning and producing media content, meeting and interacting with the specific lives and spaces of the community and the people involved creatively and subjectively construct the content of the subject and local community discourse, including the internalization of community experiences and values within the village. The shift in community discourse resulting from these media practices serves as a force that not only fosters new everyday experiences but also creates personal and regional identities. Second, as young people strive to understand and express their identities within a social context and cultivate critical perspectives, these cultural practices serve as a catalyst for empathy and solidarity for the audience. This, in turn, confirms the potential of community media as a forum for public communication, revitalizing public discourse previously suppressed within the group. Meanwhile, the private media platforms they utilized were limited in terms of commercialization temptation and the sustainability of their activities due to the self-exploitative labor and lack of compensation within the highly competitive video platform.

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