여성창업에 대한 한국대중매체(신문)의 담론: NVivo 활용

초록

The current controversial status of Korean female entrepreneurship (KFE) raises a question of what image of KFE Korean society makes? For answering this question, this study analysed three aspects by using major Korean newspapers. First, I reviewed the relative interests of Korean media in the KFE and the interests' change for the past 25 years. Second, I examined the KEF topics that the main Korean newspaper has frequently dealt with and the topics' change for the last two decades. Third, I found out the gender differences expressed by Korean newspaper. The main result is that the level of interests of the KFE presented in main Korean newspapers is overall low. The media's attention to the KFE has moved away even before a more in-depth discussion. Therefore, Korean media's interests in the KFE may be much more decreased in the future. Also, for the past 25 years, the topic with which Korean newspaper the most frequently dealt is the 'introduction of governmental policy and events'. Even though this topic is focusing on just conveying information, its frequency of exposure to the media has decreased, over time. Besides, female entrepreneurs have formed images centered on masculinity, just like male entrepreneurs. On the positive side, the KFE expressed in the major Korean newspapers is not an inferior to a Korean male entrepreneur but the same entity.

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