플랫폼 경제시대의 파렛트 렌탈 진출: AJ네트웍스 사례

초록

Established in 2000, AJ Networks has grown into Korea’s largest comprehensive rental company through public offering for the first time in the rental industry, with its main business focusing on construction, IT equipment, and logistics pallets. As a latecomer in the pallet market, the essential component of modern logistics, AJ Networks became Korea’s leading rental company that has reorganized the domestic market monopolized for more than 20 years, recording a high growth rate of over 20% every year. In recent years, the subscription economy, non-ownership consumption, and customers’ requests to provide one-stop service have increased, and the rental business is prevalent in all industries. The logistics industry continues to develop in conjunction with the era of an on-demand economy that supplies what customers want through platforms. As a result, it plays a pivotal role as a critical player in the high-value-added economy. This study describes the process of entering the monopoly market, success factors, implications, and future tasks through the case of AJ Networks, which has entered the pallet logistics industry that helps the rental business in logistics to become standardized. Through this case, we would like to present implications to improve the practical understanding of the rental industry, which is a representative method of corporate growth, and to promote the development of the logistics industry.

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