Success Story of Professional Laundry Service in Korea

초록

The purpose of this study is to analyze a professional laundry service company, Cleantopia, comprising a nearly 80% market share in Korea. The key to Cleantopia’s success relates to its management policy of “principle and innovation.” Cleantopia adopted various marketing strategies to realize its management philosophy: cultivating talented personnel, customer satisfaction, and social contribution. Another success factor is its active engagement in technological exchanges with developed countries and industrial-academic cooperation.

키워드