온라인 서비스시장의 경쟁법 집행사례 및 시사점

초록

With the recent rapid expansion of wireless internet and the spread of smartphones, internet usage, which was previously done through PC and PC web browsers, is rapidly shifting to smartphones and mobile apps. This phenomenon has brought about significant changes throughout the online service market. It has changed the competition circumstances of various online service markets and the business strategies of the online service providers, Further, it has accelerated innovative and dynamic nature of the online service market. This change makes it difficult to define the relevant markets, and evaluate market power of the service provider and competitive effect which the conduct in issue has in the competition law enforcement process. In this circumstance, without fully taking the changes caused by the rapid mobile transition into consideration, competition law enforcement on the online service market, especially applying the conventional legal standards applied to the online service market based on the PC and wired internet, could restrict the dynamic and innovative competition on the online service market, thereby hindering the welfare of consumers.

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