From the special issue editors: Global Business-to-Business Marketing EDITORIAL

Di Benedetto, C. Anthony; Han, Sang-Lin

doi:10.1080/21639159.2015.1122962

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From the special issue editors: Global Business-to-Business Marketing EDITORIAL

Di Benedetto, C. Anthony;
Han, Sang-Lin

Citations

SCOPUS

2

초록

[No abstract available]

키워드

B2B Marketing; product innovation; corporate social responsibility; business-to-business sponsorship opportunities; B2B marketing mix; B2B市场营销; 产品创新; 企业社会责任; B2B赞助机会; B2B营销组合

제목: From the special issue editors: Global Business-to-Business Marketing EDITORIAL

저자: Di Benedetto, C. Anthony; Han, Sang-Lin

DOI: 10.1080/21639159.2015.1122962

발행일: 2016-01

유형: Editorial Material

저널명: Journal of Global Scholars of Marketing Science(마케팅과학연구)

권: 26

호: 1

페이지: 1 ~ 3