스포츠팬의 경기장 공간의 의미부여에 관한 연구 -야구장과 축구장을 중심으로

초록

This study was designed to develop the indices of fans' spatial meanings to stadia and to figure out the differences in their meanings by socio-demographic characteristics including sex, age, education and sport community membership. through free association, words which are represented as fans' spatial meanings to stadia were extracted and these questionnaire items are developed by them. 1,200 professional baseball and football fans were selected for this study and factor analysis, t-test and one-way ANOVA were employed. 7 important spatial meaning factors of stadia such as community, carnival, playfulness, comfortableness, commercialism, localism, and natural seeking were found. The results are as followed: First male fans have stronger meanings of localism, comfortableness, natural seeking, and commercialism than female fans but female fans have stronger playfulness; second, younger fans have stronger feelings of carnival, localism, comfortableness, natural seeking, and commercialism. 20s and 30s fans have relatively higher playfulness and community senses; third, fans with lower educational background put great emphasis upon localism, comfortableness and commercialism while highly educated fans pay a great attention to community sense; finally fans who used to be or are now a member of sport on-line or off-line communities have stronger feelings about all 7 spacial meanings than those who are not.

키워드