액티브 시니어의 여가활동과 외모관리의 관계에서 신체자신감의 매개적 역할

초록

Purpose: This study explores the causal relationship between active seniors’ participation in physical leisure activities on their appearance management attitude and behavior and verifies the mediating effect of physical confidence. Methods: The study subjects were in their 50s or older and had participated in physical leisure activities. In total, 215 data were used for the analysis. Additionally, single regression analysis, multiple regression analysis, and bootstrapping-based mediating effect verification were performed. Results: The hedonic participation motive of leisure activities had a significant effect on physical confidence and appearance management attitude. However, the practical participation motive had no significant effect. Moreover, the mediating role of physical confidence in the path of hedonic participation motivation on appearance management attitude was verified. Finally, the appearance management attitude had a significant positive relationship with all appearance management behavior. Conclusion: This study is academically significant in that it explores the relationship between leisure activities and beauty in the era of super-aging, where successful aging has become increasingly important. Additionally, it offers useful data for senior marketing in the leisure and beauty industries.

키워드