캠핑지선택속성이장소성형성및재방문의도에미치는영향 - 지역사회 태도의 조절효과를 중심으로 -

초록

People’s concerns about infectious diseases made tourism activities into the form of small-scale, non-face-to-face. In line with this trend, camping has become a more popular tourism activity after the COVID-19 pandemic. This study investigated the effect of the camping site choice attributes on place attachment and place identity based on tourists’ experiences and intention of revisiting the same camping site. Based on the previous studies, the local community’s attitude was proposed as a moderating variable and ascertain its significance. As the result of the analysis, all of the camping site choices attributes significantly affect place attachment. In addition, place attachment and identity have a positive (+) effect on revisit intention. In verifying the moderating effect of the local community’s attitude, found a significantly positive(+) result in the relationship between the camping site choice attribute and place attachment. In contrast, the relationship between the camping site choice attribute and place identity was not. This study suggested expanding the accessibility, amenities, and safety facilities to construct an attractive camping site.

키워드